With Red Faction Armageddon gearing up for launch next week, THQ are pushing the advertising behind the game at full force. In the UK alone a total of £1 million will be spent on bringing the game to audience eyes, including print and cinema ads.
Those of us that go and see either X-Men: First Class or The Green Lantern from May 30 to July 7 are likely to catch a glimpse of the game, while adverts will run for a similar two-month period in magazines. The Syfy channel will also be airing the Red Faction: Origins film shortly after the game’s release.
THQ’s senior brand manager Mark Fisher told MCV: “The marketing focus is around engaging sci-fi gamers, many of whom are existing fans of Red Faction.
“By engaging with this audience fully, which we are doing through a number of means, including our attendance at events such as the SFX Weekender and the MCM Expo, we anticipate word-of-mouth to spread from this audience into the more mainstream gaming community. One of the key focuses is to reach Guerrilla players and convert them into day-one Armageddon purchasers.”
Expect to see plenty of Armageddon during its launch next week, then.