Microsoft plans to work Kinect into in-game advertising, as recent actions suggest. The firm has registered a trademark for NUADs, something they describe as “Advertising services, namely, promoting and marketing the goods and services of others through online interactive videogames.”
It looks like their motion sensing device will come into play with NUADs too, as the company describes them as interactive “by enabling consumers to interact with thirdparty advertising content through voice or body gestures via computer game console and sensor devices.”
It sounds to us like adverts in Kinect games will start to become a whole lot less subtle in the future. Hopefully Microsoft aren’t expecting us to swipe away massive Burger King posters while we travel around Disneyland.