Time, one of the most respected news magazines in the world, has partnered with Call of Duty: Modern Warfare 3 to create a fake cover for the upcoming World War III shooter, a move that has some political pundits up in proverbial arms.
In its 88 year publishing history, Time has never pimped itself out to a promote commercial product, which is what some feel the magazine is doing by lending its iconic name and look this Modern Warfare 3 poster, designed in collaboration with Activision as a pre-order bonus and promo tool. The mock cover features an image of a war ravaged Wall Street beneath a fake headline that reads “World Stands on the Brink” and a sub-head that reads “Tensions Rise Across Europe,” all surrounded by the magazine’s tell tale red border.
“This is where the boys are,” said Time publisher Kim Kelleher in an interview with the New York Times, defending the magazine’s unique effort to reach that elusive 18-34 year old male demographic. “This is a great way to connect with millions of people we might not have otherwise connected with.” It’s no different than the many sundry faux “Person of the Year” covers used in every 2 out of 3 blockbuster movie montages, Time reasons.
If Time has done anything wrong here, it’s not trying anything and everything in its power to remain relevant as print journalism’s star fades, but rather helping put money into GameStop’s corporate coffers. Seriously Time, aren’t you supposed to speak out against ruthless dictators, not help cement their power base?