Smartphones to trample Vita? “No” says Sony

When it comes to criticisms of Sony’s PS Vita, it would seem that the biggest concern is if the handheld can survive in today’s smartphone-obsessed market.

Is the company equally concerned? A simple “No” from Jack Tretton, SCEA boss, suggests not.

Speaking to NY Times, he continued: “The great thing about gamers is that they have tremendous influence over what they want to play. If their parents say I’m getting you an iPad and that’s your device, but their friends are playing a dedicated console like a PSP, then the kids will find a way to get a PSP.”

We’re not sold on that logic, no matter how sold we are on the Vita itself. The handheld really will be the ultimate test of if such a device still has a place in today’s market.