Ubisoft CEO Yves Guillemot has cited “declining” sales in the UK games market as a reason for both Sony and Microsoft to cut the prices of their consoles this year.
Speaking to GamesIndustry.biz the boss said: “The UK is declining quite fast. It’s declining, if we don’t take into account the digital revenue.”
And he is confident; “This year they will continue to drop the price,” he added, saying that both companies will feel the “pressure” of the Wii’s own price drop.
He was also keen to talk up his excitement for next-generation hardware, and why it’s important for the industry: “I always like a new generation of consoles because it’s really the best way for us to be more creative. It gives you lots of new ways to create.
“And also the gamers are more open to innovation when a new console is coming, they don’t consider all the brands the same way, so they go after something completely new and they try it. When the machines have been there for a long time you can always improve and increase the quality, but you don’t make revolutions in the way things are done.”
How will we see popular Ubi franchises like Assassin’s Creed take advantage of the upcoming tech, I wonder?