Kinect’s NUads announced, explained, shown

Microsoft has formally announced and revealed the way it plans to use Kinect to introduce new ways of advertising on Xbox.

Natural User Interface Ads — or NUads — allow users to interact with adverts using gesture and voice. If you hear Microsoft tell it, pairing ads with Kinect “can bring engagement for advertisers and consumer to a completely new level.” And that’s what we’ve always wanted!

We’ll save you the babble; watch the 5-minute demo video below for several examples of how the company plans to achieve its goals.