Dead Island debut trailer wins Gold at the Cannes Lions 2011

Dead Island‘s pre-rendered announcement cinematic has w0n Gold at the Cannes Lions International Festival of Creativity. The short beat out hundreds of entries and 41 short-list contenders in the Internet Film category, creator Axis Animation and Deep Silver, the game’s publisher, announce today.

“We are overwhelmed to see the Dead Island trailer pick up an award at an even as prestigious as the Cannes Lions,” said Axis executive producer, Richard Scott.

“It goes to prove that the dedication shown by director Stuart Aitken and all of the Axis team has really paid off. I also want to give great credit to all the Deep Silver team because without their daring strategy and belief in what we could do this project could have been so different.”

The video (below) created a proper fuss upon release online as well. Both positive and negative feedback was abundant.