Core gamers should be thanking casual games — Ubisoft

Who knew core gamers would ever be forced to stop and say ‘thank you’ for the seemingly endless waves of Wii dance titles and mini-game collections. You may wish to do just that though as without them, at growing publisher Ubisoft at least, there might be fewer hi-def titles in development.

There is a direct correlation between hardcore and casual releases at the Assassin’s Creed publisher, according to CEO Yves Guillemot. While the company has seen great success with Assassin’s, it’s games like Just Dance and Raving Rabbids that allows it to invest in HD products.

“It’s a balance,” explained Guillemot in a chat to Gama. “It’s not that we changed the way we do things. We integrated the casual on top of the core.”

According to the write-up, it’s the success of Just Dance and other casual offerings that pay the bills at the French publisher and help it come out with more high-definition games.

To put it as clearly as possible: “You will see more high definition games this year and next, thanks to the fact that we’ve done well with casual games like Just Dance.”