Epic’s boss concerned about the future of $60 SKUs

Although the unity among people at Epic is probably, well, epic, there seems to be some diverse thoughts on mobile development and games for platforms such as Apple’s iPad. While VP Mark Rein is loving the evolution of mobile platforms and design director Cliff Bleszinski wanting Gears of War on them, president Mike Capps seems slightly concerned about the rapid increase of cheap games.

“I’m more worried that you can get a really good 99 cent game that occupies you for hours and hours on end and how that impacts $60 SKUs,” said Capps. “I’m not as worried about how it impacts Infinity Blade – I think there will always be room for a premium SKU on a mobile platform. And I think as more buyers [enter the mobile market], there will be more people who are willing to spend a bit more for quality.”

He added, “but I do worry about what it means for the next generation of console games. Are people really going to want to spend $60 on a game? It’s not a sustainable business model. I’m not sure how it all ends up.”

There’s always a chance of Capps’ speculations coming true, but if you know how to counter it with a million-dollar selling product such as Infinity Blade, you probably shouldn’t worry about it too much.

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