Nintendo is slashing the recommended market price of its 3DS handheld by a massive 40% in Japan, the company’s announced. The move is to add momentum to the device’s sales.
The cut will go into effect next month, on August 11th, mere five months after its initial launch.
Western cuts can be expected as well; as of August 12th, the US price will be lowered from $249 to $169.99.
“For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” urges Nintendo of America President Reggie Fils-Aime.
“We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.”
Europe will be getting the cuts as well, also starting Aug. 12th; “Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative,” Nintendo tells Eurogamer.
According to the company’s recent earnings report, the device’s worldwide sales add up to only 710,000, with its other harware taking a turn for the worse as well.
Wii is down from 3 million this time last year to 1.5 million this past quarter, as the DS has taken a tumble from 3.1 million to 1.4 million units.