EA has seen poor results from its efforts in 3D, the publisher’s CEO John Riccitiello has said.
Speaking on the company’s earnings call earlier this week, the executive noted that they’re yet to see “a big uptake for 3D gaming.”
“We haven’t seen a big uptake for 3D televisions in the home, at least not yet. And we’re not here trying to drive the market, we’re here to react to what consumers are looking for.”
To that end, the company will be allocating its resources towards implementing social features instead.
“Right now we’re seeing better growth focusing on a different technology innovation…online and social,” he said.
“We’ve seen really high returns here, and very poor returns focusing on 3D. So our allocation of resources have been toward the new innovations that are growing more rapidly.”
3D games on a 2D display still “provide the greatest entertainment experience,” Riccitello also noted, adding that for “a lot of us,” that combo still beats a 3D display.