New Battlefield every year? “Ugh, no.”

Speaking in a recent interview, Patrick Bach, Battlefield 3‘s executive producer, says a yearly Battlefield release would “dilute the vision of the franchise, and you will eventually kill the franchise by doing that.” While it wouldn’t be abnormal for an annual release – a’la Call of Duty – he explains, such an idea is not part of their “business goals.”

“To us, we need the time to be able to create the next game that consumers will hopefully like,” said Bach. If DICE were to go to an annual cycle, that would leave less than a year of build time, “and that would mean that we’d have to have another studio building it for us, which would mean it wouldn’t have that DICE seal of approval. which would mean they’d just have to release a copy of the game we just released. Ugh, no.”

Bach continues, saying the way to make a game feel “fresh again” is through new content via expansion packs. For example, with Battlefield: Bad Company 2, he explains the Vietnam expansion was a “healthy way of expanding the game experience” because it made the game feel new since it wasn’t just “a map pack, it’s weapons and vehicles, and it makes the game feel fresh again.”