Analysts put pressure on PS Vita

Uh-oh, a Japanese analyst or two have started ganging up on Sony, pressuring the giant to lower the price point it’s chosen for the PlayStation Vita. The price point that all but received a standing ovation at E3.

But that was two months ago; in light of Nintendo dramatically cutting the price of its 3DS handheld a few weeks back, some believe Sony should get with the times.

“Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut,” Ace Securities Co’s Hideki Yasuda said in a chat with Bloomberg (via). “Sony is under major pressure to cut the price of the Vita or risk a major failure.”

SMBC Nikko Securities’ Kazuharu Miura, who has predicted the device to sell 2.5 million units by the end of Q1 2012,  puts the weight on the handheld’s launch line-up, saying: “If strong titles aren’t there for Vita, there is a risk I might have to cut my estimates.”

Not all subscribe to that way of thinking, however.

Shiro Mikoshiba from Nomura Holdings describes Vita’s target customers as ones “willing to spend a lot of money,” calling it “a valid strategy even if the volume’s low as long as it can sustain the higher price.”

Sony for its part has already said there’s “no need” to take such measures. “We packed so much into the device and made it very affordable,” said chairman Kaz Hirai last week. “There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price.”

PS Vita will relase later this year in Japan — a date announcement is anticipated to happen at TGS — and next year in the west.