Lack of games, eShop led to 3DS price cut

Nintendo’s 3DS hasn’t sold very well, so much so that the company is set to cut the price to $169.99 tomorrow. It’s a solid product with advanced technology and features any gamer would want – except titles to play on it.

“We needed to have key franchises and stronger first-party titles,” admitted Nintendo president, Reggie Fils-Aime.

He went on to say the company should have had more first-party support, with titles “earlier in the launch window” to have stronger system sales at launch.  A stronger lineup at launch, Fils-Aime conceded, would lead to directly to an increased sales momentum, which would in turn increase incentive for retailers and developers to pay more attention to the 3DS.

“It’s a situation where we weren’t able to sustain those first few strong positive weeks,” Fils-Aime continued. “This is a momentum business and when you don’t have the momentum it creates a tough situation whether it’s with retailers or with third-party publishers who become a bit more reluctant to support a platform.”

However, it’s not just the lack of first-party launch titles on store shelves that caused the low sales numbers, Fils-Aime points to the delay of the online eShop as also helping drive the under-performing sales. While Nintendo has seen a “very positive reaction to the digital offerings,” the 3DS needed it “much sooner in the launch window.” The resulting lack of digital titles and applications, coupled with the poor choice of first-party retail titles, “created a situation where the momentum wasn’t sustained,” leading Nintendo to  reverse course and reduce the system’s price significantly to make sure the 3DS will have  a “stronger momentum beginning on Friday and powering through.”