id Software has decided to take the fight against pre-owned videogame sales into its own hands with their upcoming FPS, Rage. Instead of following the trend and instituting an online pass of some sort, the developer has decided give codes for exclusive content unlockable only by purchasers of brand new editions of the game.
Within the world of Rage there will be various hatches with loot inside, many of which can only be unlocked by the code within new retail copies of the title. Spread out around the game world, the hatches have to be found and opened, but are not required to be found. In fact, avoiding the hatches altogether will have no negative impact on the game.
“I can tell you, some people will buy Rage, download that, and still never set foot in those things,” said id’s Tim Willits. “They just won’t. I think that’s fair. It’s cool. It’s outside the main path. We’re not detracting from anything. But I know some consumers, when you can’t avoid it, then you get a little touchy subject.”
There you go: buy a new copy of Rage and get access to hidden loot scattered around the world; buy pre-owned and miss out on the hidey-hole goodness.