The UK’s largest gaming retailer, GAME, is to make a move on the digital market by selling downloadable PS3 titles and DLC via in-store computers.
Booths will first come to 42 GAME and Gamestation stores across the country, offering first-party Sony titles like MAG and the God of War Collection along with DLC like Killzone 3‘s Steel Rain Map Pack. Come September, these booths will be available at all 620 stores nationwide.
“This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products,” said Ian Shepherd, GAME CEO.
“The partnership reflects the close and long standing relationship between GAME and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers.”
According to Eurogamer, this will work by having a 12-digital code printed on the receipt of any content you purchase, or by having an email or text sent to you.
It’s an interesting concept but it does feel a little unnecessary. If pricing is the same, why go all the way out to a store to buy a game you could pick up at home or possibly cheaper pre-owned? If GAME has their own say on pricing then maybe this could be the new way to download games.