More 360 app announcements “very, very soon”

Robin Burrowes, Xbox Live product marketing manager for EMEA [Europe, Middle East and Africa] has told Eurogamer that an announcement for new apps for the Xbox 360 will be coming “very, very soon”.

“We’re working avidly to extend those entertainment partners,” Burrowes said. “Nothing, unfortunately, to announce today.

“The announcement to be of more partners coming to the platform will give us that critical mass of content experiences.”

The 360 currently has a whole host of partners from Facebook and Twitter to Sky and Last.FM, though many are still sought after, such as BBC iPlayer in the UK. “There will be announcements, so look out for those coming very, very soon indeed in terms of that space,” Burrowes added.

“The engine has been really built to cater to that additional amount of content.”

What partnerships will be announced and how soon is very, very soon? Hopefully we’ll find out, uh, soon.