Given the fact Sony is yet to kill the PlayStation 2, this one comes as a no-brainer; we all have a Capt. Obvious inside of us. Microsoft VP of Interactive Entertainment Division EMEA Chris Lewis explained that once the next Xbox hits the market, the Xbox 360 won’t be pulled off shelves until there’s a noticeable decline in sales. There’s bound to be a period while both consoles will be up for grabs, then.
“We think we’re more than halfway through but given we are still growing,” said Lewis. “We think we’re at a healthy part in the life cycle still because we’ve pumped this adrenaline into the arm of the business with Kinect and the scope and scale of what that means for publishers and developers I think is huge.”
He added, “and indeed with Xbox Live which does truly stand us apart from everybody else. So we think we’re a little over halfway with the life cycle of the console, but that’s not to say there won’t be an overlap,” to which he declined to comment anything on. But, not without speculating that “you could imagine there could be overlap, it depends. We’re not being specific about the next generation at this stage. We’re very fixated on what we’re doing right now and the success we’re enjoying.”