The industry might be worried as to if there will be a market for Sony’s PS Vita when it releases in the west next year, but the company itself certainly is not.
Speaking to IndustryGamers SCEA hardware marketing director John Koller revealed Sony’s expectations for the system, and its potential to poach gamers over from iOS and Android devices. “When you look at the type of consumer that’s playing cell phone games currently, it’s someone that enjoys smaller ‘kill time’ gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides,” he said.
“As we go toward the PlayStation Vita, I can tell you that as we started looking at that product and the market opportunity several years ago, we saw a real strong demographic for those deeper, richer, console-type experiences.
Koller cited the PSP in his reasoning, adding: “We had them on PSP, but we’ve taken them to a new level on PS Vita with the entirety of new ways to play. That ‘new ways to play’ idea, particularly for Vita, really differentiates from what’s available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years.
“You’re going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and you’re going to see a lot of those current mobile phone and tablet gamers come over to Vita. We’re very convinced of that.”
‘Convinced’, eh? It seems like the company are the only ones that are just that at the moment, not that we’re not all excited for the device.