GameStop pulls Deus Ex OnLive codes from the box

Here’s a bit of not-so-friendly competition; GameStop has admitted to opening new copies of Deus Ex: Human Revolution and pulling the coupons that offer a free OnLive edition of the game out. Ouch.

Players who bought the game from the retailer in the US this Tuesday were disappointed to find the code that been promised to them earlier this week was missing. GameStop later admitted to having taken these codes out.

“Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons,” the retailer said in a statement. “We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores.”

The game is available via OnLive for $49.99. GameStop on the other hand doesn’t offer a streaming service, although it does own the digital download service, Impulse, which also sells the game.