Hot on the heels of the recent price cut, the PS3 has topped 22 million sales in Europe.
That’s a pretty good way to welcome the new head of SCEE, Jim Ryan. “PS2 across our territory went well over 50m units. We’re at 22m on PS3. So there’s lots of life in that still to come,” he said of the news to MCV.
It’s not the end of the road for the system, then. “The new price for PS3 will make the console accessible to a broad range of new consumers,” UK marketing director Alan Duncan added.
The price of the PS3 now sits at £199 in the UK, making it competitively priced with the Xbox 360. Who will come out on top with the new price in place?