Sony screams Long Live Play

Sony Computer Entertainment has officially dropped the “it only does everything” line that usually accompanies its PlayStation 3 adverts in favor of something a little sharper.

Going forward, all those Kevin Butler ads will drive home the message “Long Live Play,” which will carry the same brand of humor on TV while also arriving at retailers and websites over of the coming weeks and months. No doubt this is to help support that recent PS3 price cut as well as refresh the system’s image just ahead of the big holiday push.

And it is a big holiday indeed – Sony have Uncharted 3, Resistance 3, Ratchet & Clank and more lined up for this Christmas, how will it fair against the still-strong Xbox 360 and the now-struggling Wii?