Resistance 3 getting £3 mil advertising campaign in UK

Sony want you to join the resistance, like really want you to join it. That’s why the company is blowing a whopping £3 million on marketing for Resistance 3 in the UK.

The game is out tomorrow but you may well have already seen it on TV or in the cinema. Extensive campaigns for print and online publications are also found everywhere right now. The game will also be taking over London’s Oxford Street underground station for two weeks, which is bound to make for an interesting ride into work.

Marketing director Alan Duncan told MCV: “We are investing heavily in Resistance 3 marketing to ensure it achieves its full potential. Many elements of the campaign use the distinctive artwork of the game’s packaging created by designer Olly Moss, allowing us to achieve real stand-out and consistency.”

Let’s hope it all adds up to mark another success for Insomniac.

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