EA’s Origin service to get 3rd party content

If we as consumers are to take the Origin service seriously, it’s going to have to offer us more than just EA games. Third-party titles are a must if Origin expects to the compete with the likes of Steam and Direct2Drive. The good news, according to EA’s CFO Eric Brown, is that it’s going to happen indeed. And very soon.

The EA boss announced the news at the recent UBS conference: “Initially, Origin is set up to deliver EA games, but very soon, we’ll be delivering third-party content to Origin.”

No details on what third party titles we’ll be seeing on the service were revealed, but fingers crossed the selection will be vast.

Brown also expressed his confidence with regards to the success of the new service: “We have about 4 million installs of the client, we expect that number to climb substantially as we enter this … holiday season.” Certainly that number will go up after the Origin required Battlefield 3 is released.

In a perfect world we would see Valve games on Origin and EA games back on Steam. Who knows, maybe if we’re lucky that will happen and we’ll have some more choice in the PC digital distribution market.