Pre-orders of Battlefield 3 have hit 1.5 million, Sterne Agee analyst Arvind Bhatia has noted in a recent industry note — that’s up from EA’s own estimate of 1.25 copies earlier in the month — with the Back to Karkand multiplayer map pack seen as a considerable incentive. “This $15 to $20 value should be a big incentive for customers to pre-order BF3,” Bhatia says.
All in all, “management remains optimistic that the title has potential to exceed sales of its predecessor [Battlefield: Bad Company 2], which has sold through 9.5 million units life-to-date,” he wrote, expecting review scores to be at at least 80.
He continued: “The combined marketing dollars for BF3 and Call of Duty: MW 3 could reach $100 million this year.
“The two week head start for BF3 versus CoD will facilitate a big launch for BF3. Once CoD launches, there would be a natural slowdown in sales of BF3. Then, at holiday, momentum for BF3 should rebuild.”
The shooter is expected to have “a long tail” however, due to post-launch content.