Social services soon to be a necessity – Activision

We’re not too long off the launch of Modern Warfare 3 now, and with it comes Call of Duty Elite, arguably the most talked about social service to ever grace a videogame.

And as the year’s biggest title gears up for release, Activision’s VP of digital content, Jamie Berger, has revealed his thoughts on the future of services like Elite.

“We believe that a 24/7, year-round services strategy that broadens the game experience beyond just playing is going to be a necessity,” Berger told MCV. “Right now, it’s an option but in three to five years, it won’t be. To support a diverse player base, you will have to have a services and ongoing content strategy. I don’t see how games are going to manage without that.

Elite is about Call of Duty being bigger than ever five years from now and laying the groundwork for that.”

We’ll have to see the success of Elite stacked up to the success of Modern Warfare 3 itself before we sign on with Berger, though EA’s Battlelog service for Battlefield 3 suggests that he could well be right.

Modern Warfare 3 will arrive on 360, PS3 and PC on November 8.

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