Lionsgate on its way to Dead Island

Inspired by the “haunting, artful” trailer released back in February this year, Lionsgate’s announced that the company has optioned film rights from Deep Silver to make a movie out of the zombie-fest that is Dead Island.

The trailer we’re talking about is of course this one. Doubtful anyone would forget about it. By the time trailer had gone viral, within a day of its release, rumors of Hollywood wanting to snap up the rights to produce a full-length feature film had been set in motion all over. Unsurprisingly so, given that the trailer had scored roughly 10 million views by its second day of existence, not to mention being awarded the Golden Lion in Cannes at the International Festival of Creativity.

The point being, it was only a matter of time before an announcement like this was made.

“Like the hundreds of journalists and millions of fans who were so passionate and vocal about the Dead Island trailer, we too were awestruck,” says co-COO and Motion Picture Group president Joe Drake. “This is exactly the type of property we’re looking to adapt at Lionsgate – it’s sophisticated, edgy, and a true elevation of a genre that we know and love. It also has built in brand recognition around the world, and franchise potential.”

Sean Daniel (The Mummy, Tombstone, Dazed, Confused) has been attached as producer. Alongside for the ride will be Stefan Sonnenfeld, who’s worked in post production with big names such as J.J Abrams, Michael Bay and Gore Verbinski, executive producers Jason Brown (The Sean Daniel Company) and Missy Papageorge (Sonnenfeld’s Sunny Field Productions) and co-producer Sarah Perlman (Sunny Field Productions).

The rest of the cast, and premiere date, have gone unmentioned, either because there still are none, or it’s a secret.