Perceptions of id Software will “change” with Rage

It would seem that a post-apocalyptic world has the crew behind Rage on edge, for better and for worse. Tim Willits, creative director at id Software, is obviously excited about the imminent release of the company’s first new IP in years, and explains pressure is mounting due to “lots of expectations and preconceived notions” and believes that the game will “change the perception” about the company.

“There’s always pressure – especially when you’re id. There’s lots of expectations and preconceived notions about us,” said Willits. “I believe when Rage ships though, that it will change the perception of the company. I think that our hardcore fans will get it and love it, and we will actually get some new fans.”

So, he might be worried, but evidently not too much. “We’re really excited about getting some fans on the PS3,” he said, referring to the cross-platform technology developed by id. “I mean, if you’ve had a PS2 and a PS1, and always stayed on the home console side of things, you may have never played an id Software game before. So right there that’s about 75 million people out there that we want to try and recruit,” he continued.

“We’re trying a lot of new things and it seems to be working really well – people who have played it really seem to love it.”