Nintendo DS passes 50 million unit milestone in September

Nintendo has announced that the Nintendo DS family of handhelds has now sold 50 million units. This number includes, of course, not just sales of the original Nintendo DS, but of the DS Lite, DSi, DSi XL and now the 3DS.

Said Nintendo of America executive VP of sales and marketing Scott Moffitt, “The Nintendo DS forever changed the gaming landscape, and the fact that consumers continue to embrace the platform is a testament to its value and mass appeal.”

It might also be a testament to Nintendo’s marketing efforts and their ability to convince consumers to upgrade to each shinier DS. Speaking of which, Nintendo was actually having some trouble selling the 3DS at its initial price of $250. The price drop to $170 that took place on August 12 helped move sales along, as 3DS sales in September totaled 260,000, an increase of 10% over August.

Also in September, The Legend of Zelda: Ocarina of Time 3D became the first 3DS software title to sell 500,000 units in the United States.