Unsurprisingly, EA’s FIFA 12 has proven to be quite the seller.
Following strong finishes on the UK’s weekly all-formats charts for the past three weeks (#1, #2, #2), the publisher has revealed that the game has sold 5 million copies worldwide in its first month of availability.
“FIFA 12 has been remarkable,” said COO Peter Moore on the company’s earnings call yesterday. “Five million consumers purchased this latest iteration so far, the best reviewed sports game of this current console generation.”
In addition, the game is doing “unprecedented levels of online engagement.”
“Four weeks into the launch, we have hosted 271 million online games, an increase of 105 percent over last year. Fans are currently playing an average of 94 million minutes per day of FIFA 12 online.
“One month after FIFA 12 launched in stores, the game is still on the console tray and thus still generating incremental revenue. Players are rewriting our assumptions about their traditional decay curve. They’re playing longer, they’re more engaged and they are eager to spend in order to extend the experience.”