Michael Bay directs NFS commercial, you can’t see it

Want to see a new, Michael Bay-directed ad for Need for Speed: The Run? You’ll have to work for it.

EA’s announced that they’ll be releasing the trailer only once the game’s Facebook page has been sufficiently ‘liked’ and ‘shared’. To make the effort worthwhile, there’s a 20-second teaser available.

To put together the video, the Transformers man “spent time playing the game and spoke with the creative production team to get a feel for Need for Speed The Run and the franchise itself,” the announcement reads.

“In the trailer, Bay brings his vision and signature high-octane Hollywood style to The Run, adding his explosive touch to the blockbuster action already in the game.”

Explosions, guaranteed!

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