Valve no longer considers itself threatened by pirates, founder and boss man Gabe Newell has said, all thanks to the smooth operation and convenience of its Steam service.
“If a pirate offers a product anywhere in the world, 24/7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable,” Newell told The Cambridge Student (via).
“Most DRM solutions diminish the value of the product by either directly restricting a customer’s use or by creating uncertainty.”
Valve’ goal on the other hand has been to “create greater service value than pirates,” an approach that, according to Newell, has been successful enough to render piracy into “basically a non-issue for our company.” Ain’t that something.
Newell’s comments conveniently come on the heels of last week’s news of publisher Ubisoft canning the PC version of one of its upcoming big releases, Ghost Recon: Future Soldier, because of piracy.