Activision have been beating their chests with figures for this year’s Call of Duty release again, and rightfully so.
The publisher has announced that Call of Duty: Modern Warfare 3, released last month, hit the $1 billion mark in just 16 days. That’s a day early than James Cameron’s epic Avatar.
“Engagement of our Call of Duty audience continues to rise around the world,” CEO Bobby Kotick stated. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
Publishing CEO Eric Hirshberg continued: “Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty.
“And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”
It’s nothing short of astounding that the franchise keeps breaking these records year-after-year. Will 2012’s Call of Duty rise even higher?