Adapt to digital or perish — Peter Moore

As much as I can appreciate the good feeling from buying a game at retail, paying for something I can physically hold in my hand, there’s no denying that digitally downloading said games is the more convenient way of the connected generation. And future one as well, something EA man Peter Moore seems to believe as well. In fact, according to Moore, as a developer/publisher, you either adapt to the model or eventually “die off.”

“Companies that continue to rely on the old model as the model changes before our eyes, unless they change their ways and invest in the future those companies eventually will die off. No two ways about it,” said Moore. “The companies that have prepared themselves and have diversified their offerings to chase the consumer wherever they want to play games are the companies that will succeed and thrive and flourish.”

One way to do this is to create a digital distribution platform such as Valve’s Steam, or in this particular case, EA’s own Origin, thoughts on which have been diverse since its launch earlier this year. Regardless, opening up the platform for other developers and publishers other than itself, EA is lending a helping hand in letting these companies adapt to digital distribution of content, something Valve has been doing all along. Mind you, this is not an “either/or choice,” apparently.

Despite his glorification of the upcoming digital era, Moore praised the importance of retail and the on-going sales of boxed products… words that eventually won’t mean as much in the relatively near future if the man’s predictions come true.

“The packaged goods business, while still flourishing and strong, eventually – as we’ve seen in music and movies – will go to the cloud,” he said. “It will go digital and we’ll be delivering games from the cloud and delivering games directly to hard drives and we’re still going to sell a lot of discs for the foreseeable future.”

He added, “if you want to be a publisher that’s still going to be viable for the consumer 3-4 years from now, you better be ready to deliver your content anytime, anywhere and to everyone.”

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