APB: Reloaded attracts 3 million registrations

It’s a good start for the rebooted APB: Reloaded as the free-to-play overhaul has crossed the three million registered users mark, GamersFirst has announced. Not bad for a property that crashed and burned straight out of the gate the first time around.

“We recognized the potential for APB Reloaded to be a true breakout hit in the Free2Play category all through beta testing,” Rahul Sandil, SVP of marketing and business development for GamersFirst, says.

“We quickly amassed a vocal, dedicated community, and they’ve been instrumental in growing the game and helping better the experience. We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game’s visibility and help it appeal to a broader audience. Ultimately, players who discover a new free game decide if there’s enough value and quality to keep playing, and APB Reloaded’s trajectory tells us a growing number are being blown away by what they’re getting.”

The game’s “first major content update,” the Fight Club game mode, is out of the gates now too, offering what’s “essentially a session-based online shooter with vehicles” for those quick fixes.

Reloaded is available both digitally and (soon) at retail, with the likes of Wal-Mart, Target, Best Buy and GameStop all carrying it for $29.99, for those who prefer to pay for their free-to-play games.

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