Move sales should be better in UK – Sony

It would seem that Sony isn’t entirely happy with sales of its PlayStation Move  controller in the UK.

Speaking to MCV, SCE UK boss Fergal Gara revealed that, while a little down, the controller certainly wasn’t out: “I’d say we have a solid foothold with [Move]. Could it, should it, have done more? I think so.

“It is the strength of the software that goes with it that is paramount. And we’ve had a widely different performance from the various Move titles. Sports Champions is by far the most successful, selling a couple of hundred thousand units, which is a healthy performance. But it does vary thereafter,” Gara added.

“So I’d say we are in the market, we have got a shout. Forthcoming titles are going to be important. We take some encouragement from things we can mention, such as Sorcery which is on the schedule, and other things that we know are bubbling under. It is a focus from a studio point-of-view to bring out stronger titles.”

SCE Europe boss Jim Ryan agreed, stating: “Across Europe, the middle part of 2011 was slower than we’d have liked.

“We were very energetic in our marketing, and the early signs are that that has paid off. Also our developers are making a step-change in their ability to do exciting things with Move software. And the fruits of that will be seen in 2012 and beyond.”

Sony managed to shift 1.7 million Moves over the Christmas period. What new software could we see in 2012 to really boost the controller’s performance?

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