Star Wars: The Old Republic has become small problem for EA, what with an analyst expressing “creeping concerns” in a recent note to investors.
In a note issued by Brean Murray Carret & Co, the publisher’s stock is cut from $28 to $22, accompanied by words from analyst Todd Mitchell: “initial sales appear to be below expectations, and casual observation of early play is causing us to rethink our churn assumptions.”
The result of this was EA stock dropping by 3%, down to $17.75, as reported by MarketWatch.
EA itself has told a different story; shortly after launch, developer BioWare’s Ray Muzyka declared The Old Republic “the fastest growing subscription MMO in the history of our industry” and thanked fans for their “stellar response” to the game.
Another analyst group, Macquarie Securities, believes Mitchell is being a tad too dramatic, calling his outcry “overdone.”