Blizzard funding next MMO with in-game ads?

It looks like Blizzard’s unrevealed MMO, currently codenamed Titan, could be using in-game ads to fund itself.

A recently posted job listing for a Franchise Development Producer (as spotted by IGN) states: “Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO that enhances the gameplay experience.”

The success of this scheme would depend very much on the context of the new MMO. While Titan is meant to be unlike anything we’ve seen from the developer before, would we really be happy with seen iPod adverts in the background of a war zone?