Sony CEO-to-be Kaz Hirai looking ahead and getting worried

“Sony cannot continue walking on the same path” is something you would expect to hear from fans of games, TV, or electronics in general when looking at the company’s expected $2.9 billion loss at the end of their coming fiscal year in March, but not from upcoming CEO Kaz Hirai.

In a recent interview with the Wall Street Journal, the man known for such hit phrases as “five-hundred-ninety-nine dollars” and “Riiiiidge Racer!” laid it out pretty bluntly, saying “if we don’t turn this around, we could be sitting in some serious trouble.” It’s a bit worrying to hear with the Playstation Vita is right around the corner, but this is also coming from the man who brought the Playstation 3 into profitability after a separate $2 billion loss.

In a recent call to investors, Hirai went over potential new industries and changes he’s considering adding that that “It’s not just about the hardware product, it’s about the user experience.” This sentiment really resonates with the Playstation 3, which was heavily touted for its cutting-edge Cell processor, and then later leveled by developers for being just too damn hard to develop for, or the endless complaints by users about things like how much harder it is to just patch a game compared to the Xbox 360.

If Hirai really can turn things around, here’s hoping upcoming Playstation products give upcoming Xbox or whatever gaming products a run for the money. Because hey, when was competition a bad thing for us?