EA’s Origin service has fought its way up to 9.5 million registered users since launching last year. The road for the Steam rival hasn’t been easy, namely because of that very rivalry, but EA exec Peter Moore thinks that the service has a bright future ahead of it.
In an interview with Kotaku, the former Microsoft man reasoned that Origin was overcoming its teething problems. “It’s quieted down,” he said addressing consumer criticism. “I don’t think you see the initial level of vitriol. And I’ve been in gaming long enough [that I know that] if you try to add something that’s different and particularly if you add the layer that it’s EA and everything that goes with it.”
One issue fans have is with the very name, which reflects Ultima creators Origin Systems, a studio closed down by EA. “I’m in Silicon Valley and the [new product] names have become unpronounceable because they’ve run out of real names,” Moore added. “I felt it was a great name. We knew we could protect it, which in the world we live in, is job one.”
But what of the company’s recent clash with Valve? Could the company patch things up and maybe even feature the developer’s games on Origin? “It’s an open platform,” Moore said. “There is nothing I would love more than to have Valve’s…everybody‘s games. We’re talking to every publisher, as you can imagine.
“I think it’s healthy for the industry to have more opportunities to go, if you will, to shop around, to find different things that you like, different content. The more stores there are for me in the mall, the more entertaining it is. Sometimes my wife will drag me to a little boutique mall that’s got like eight stores. [groans] I like the gamut. I like choice.”
Strange metaphors aside, Moore believes that revisiting the service in as little as eighteen months from now will see a radically improved system.
“It’s one of those things where I would ask give us 18 months to two years,” he stated. “And if we sit here two years from now, start looking at it then,” he said. “I think the ability to have your own direct platform with the consumer is going to be very important in the digital world going forward.”
Watching Origin grow could well turn out to be one of 2012’s more interesting news stories.