PS Vita a 5-10 year platform, will be supported by Naughty Dog, Sony Santa Monica, others

While not at the starting line as PlayStation Vita launches this week, a number of Sony’s first-party heavy hitters will be supporting the new handheld down the line.

Speaking in the same interview that attached a ‘fall 2012’ window to a Vita-bound Call of Duty title (via), Guy Longworth, SCEA’s senior vice president of PlayStation brand marketing, said that the likes of Sony Santa Monica (think God of War), Guerrilla Games (Killzone), Naughty Dog (Uncharted) and Media Molecule (LittleBigPlanet) would all be throwing their weight behind the system.

“You’ll see a number of games coming out from all of our studios,” he promised.

No specific timelines yet, but the studios have a great many years to hop on board; Longworth also says the Vita will be “a five to ten year platform”.

“If you listen to gamers, if you listen to the response people have had, [from people] who’ve actually got their hands on this thing, it’s just been a tremendous response, way ahead of our expectations actually. And also our customers and our third parties are very excited by this.

“We see this as a five to ten year platform, so we’ll judge the success of this in 12, 24, 36 months. We expect to have a great launch, but it’s really in 12 or 24 months we’ll know how successful it has been.”

The overall goal is an ambitious one, to “establish this as the No.1 handheld console in the world.”

“We think it’s the most insane console you can get your hands on.”