EA Sports, Kyrie Irving say NBA Live is coming back to life

Like a phoenix rising from the ashes, it appears that the EA Sports simulation basketball franchise NBA Live will be reborn in the not-too-distant future. 2011 number one overall draft pick and Cleveland Cavaliers star point guard Kyrie Irving recently tweeted that his was playing NBA Live 13 in Orlando, where the NBA is gathering for its All-Star festivities this weekend.

Irving’s claim was confirmed by EA Sports via retweet and later a company spokesman said, “This fall we’ll launch an all-new experience that captures the future of basketball with NBA Live 13.”

The last NBA Live game to actually hit shelves was NBA Live 10 back in the fall of 2009. For the 2010 version, EA had planned to re-brand the series as NBA Elite, mostly because they were getting killed by the NBA 2K series every season. However, just before the expected launch date of NBA Elite 11, the title was cancelled because of too many bugs.

Perhaps because of the embarrassment surrounding the first NBA Elite effort, or perhaps because NBA Live was never really that terrible, EA Sports is returning to the NBA Live label for its return to the hardwood this fall. There’s no word yet on who will be on the cover, but Irving has got to be the early favorite, not only because of his fantastic rookie season, but because he is trying to do breathe new life into Cleveland basketball just like EA is trying to breathe new life into the once defunct Live series.