Mass Effect 3 pre-orders “well ahead” of ME2

Mass Effect 3 is on track to be the franchise’s biggest performer yet, with pre-orders for the title placing “well ahead” of previous entries, EA has said.

“Currently our pre-orders have broken the targets set, we are well ahead of where we were at the same point with Mass Effect 2 and we have all of the platforms aligned for launch, which is a first for the Mass Effect franchise,” EA product manager Will Graham has told MCV.

The publisher is running a AAA campaign to gain mainstream attraction for the RPG, Graham also says, including cinema, online, print etc ads. The latest TV spot was just released earlier today. Catch that here.

The game’s out all over next week.