GAME and Gaikai announce partnership

Beleaguered European video game retailer GAME Group has announced an agreement with cloud gaming service Gaikai that will see the retailer providing streaming game demos from its website, starting this Spring.

GAME Group has been going through a bit of a colossal rough patch as of late, what with its sharply declining overall revenue, unstable credit insurance, and the like. As a result of their financial woes, staff members have been cut, shops have been shut down, and highly-anticipated titles such as Mass Effect 3 have even been pulled from store shelves.

The new partnership with Gaikai sees the retailer attempting to expand upon its digital business initiative in an attempt to offer more web-based content.

Gaikai said that GAME is now the largest European retailer to join their network, a network which already includes many major retail outlets, websites, and game companies, including Best Buy, YouTube, and Ubisoft, among others.

“We are extremely pleased to be working with GAME across Europe to help them expand their digital presence and engagement with online consumers by streaming Gaikai’s portfolio of high quality content,” said Gaikai EVP Robert Stevenson. “As gamers continue to increase their digital consumption of the industry’s best games, GAME will be well positioned to lead the way.”