Max Payne 3 to be Rockstar’s biggest launch

GTA, Red Dead and LA Noire developer Rockstar has unsurprisingly claimed that the upcoming Max Payne 3 will be the developer’s biggest ever launch.

The game, due out in May, will be subject to the dev’s biggest ever marketing campaign in the UK at least. Expect to see TV spots during Champions League finals and a national outdoor campaign.

Max Payne 3 will be our biggest and boldest marketing effort thus far and we’ve looked to improve across all areas on what we did for Red Dead Redemption and L.A. Noire,” a Rockstar spokesperson told MCV.

“A massive media investment has already started, but the main launch thrust will coincide with Easter all the way through to beyond the PC release on June 1st.”

Rockstar is already working closely with retailers to bring the game’s special edition to shelves. But that begs an question; will this be yet another big title to skip sale at GAME?

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