HBO Go’s Xbox 360 campaign launches, trailer out

HBO has released a TV spot for its upcoming HBO Go app for Xbox 360.

It’s “the beginning of our campaign leading up to the launch,” the company says. Expect to see it running on the network starting this weekend. It’s not available yet, but an actual launch date announcement can’t be far behind now.

Catch the spot below, it shows a bit of the app’s Kinect-enabled interface in action.