Despite rumors and speculation to the contrary, Blizzard currently has no plans to make World of Warcraft a fully free-to-play title. The company is “really happy” with the way things are for the time being, senior game producer John Lagrave has told PC Gamer.
“We’re very happy with the sub model,” he said. “It works very well for us for various reasons. You churn through a lot of content very quickly on a paid-for game, and we think we offer great value in all the content we have for the player.”
Never say never though; Lagrave sees both pros and cons in the F2P model and doesn’t rule out the possibility.
“If we went to a [free to play] model, do you make a ton more money? Maybe. Do you burn out players? Probably. I’m not saying we’re never going to go to free to play, we do that with the trial right now, but we’re really happy with the subscription model. We’re doing very well.”
Blizzard recently admitted that EA and BioWare’s Star Wars: The Old Republic has had a hand in WoW‘s declining player base. It is still the biggest subscription-based MMO out there though, by some margin.