Angry Birds house Rovio is an ambitious one; according to chief managing officer Peter Vesterbacka, the company’s goal is to surpass and become “much bigger” than Disney, the $74 billion media empire it looks up to.
The company’s latest, Angry Birds Space, launched just earlier this week (launch trailer below).
That, Vesterbacka says, is “not just the launch of a game, it’s the launch of a franchise.” He explained to Business Insider: “It’s bigger than most movie launches in Hollywood. Rovio is one of the first brands to launch from the digital to the physical world.”
For the launch, Rovio partnered with NASA, National Geographic, and Walmart, which will sell merchandise in its many thousand stores.
Talking of Zynga, who last year offered to buy Rovio for $2 billion, he says: “Zynga is a game company. We stopped looking at ourselves as a game company. We sold 25 million plush toys last year. For us, it’s about making Angry Birds available everywhere.”