Microsoft’s efforts towards turning Xbox into more than a games machine appear to have been well worth the effort; more than half the time people spend on Xbox Live these days goes into watching videos and listening music.
“What we’re seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment,” the company’s Yusuf Mehdi has told the LA Times.
The average household spends 84 hours each month on the connected system, which is up 30 percent from a year ago. To give a comparison, TV is watched 150 hours per month on an average.
These results, according to Otto Berkes, a senior vice president of consumer technology at HBO, were the goal all along. “The original vision for the Xbox was for it to be the heart of connected digital entertainment and it has been amazing to watch the arc,” he says.
Berkes helped launch the original Xbox while at Microsoft.
The latest addition of entertainment apps added to the 360 came just yesterday. HBO Go, MLB.TV, and Comcast Xfinity TV are now available via the system.