Grand Theft Auto and Red Dead Redemption publisher Take-Two CEO Strauss Zelnick has made a rather harsh prediction towards fellow publisher THQ’s future; it won’t be around in six months, he believes.
The reason for THQ’s recent troubles lies behind its focus on licensed games, as opposed to T2’s approach which includes original properties, but also the quality of its products.
“The most important difference is quality,” Zelnick said while speaking at the MIT Business in Gaming conference. “Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren’t even remotely … the quality hasn’t measured up.”
He add: “Strategy didn’t work and the execution was bad. To put it another way: the food was no good and the portions were small.
“THQ won’t be around in six months.”
THQ didn’t take kindly to such a prediction and has since responded, telling Zelnick to essentially mind his own business: “Obviously, Mr. Zelnick’s perception of THQ is outdated and inaccurate. His comments are irresponsible and false. Perhaps he would be better off commenting on his own business.”
THQ has made a number of changes to its business in recent months, the most recent of which is converting its Warhammer MMO into a single- and multiplayer game due to not finding a partner to complete it with.